About the Company

About White Ocean Consulting

White Ocean Consulting is based in Dallas, Texas. The company focuses on strategizing and developing effective, high quality digital communications. This includes not only copywriting and content creation but also overall strategy/editorial direction, project management, SEO/SEM communications, and improvement of existing communications. We also provide ghostwriting services, WordPress maintenance/content updates, graphic design, and a few other offerings.

Some of our direct corporate clients have included MedAssets (now Vizient), CertainTeed and Gypsum Management & Supply, Inc. Other companies we’ve worked with or for include DaVita Rx, Corepoint Health, Quadrem (now SAP), Aviall (a Boeing company), Tenet Health, Mobile Health Device, TLC Vision Centers, uLogica, NextPlane, Rodeo Dental & Orthodontics, Aava Dental, Ellegro Learning Solutions, Integrity Engineering and Cogniserv.

Elizabeth has ghostwritten pieces that have appeared in D Magazine, and she has worked directly with a number of ad agencies on copywriting projects. She has also done some non-profit work, often on a pro bono basis.

Company Mission

White Ocean Consulting takes pride in its ethical business practices, commitment to hard work, and the personal relationships it cultivates with clients. The goal is to produce exceptional written communications – whether in the digital marketplace or within the walls of your company.

Specialty Areas

Elizabeth’s areas of specialty include:

  • Technical writing/documentation
  • Healthcare
  • B2B
  • IT/computer software
  • Building supply & construction

Some of Elizabeth’s specific areas of knowledge and/or experience within healthcare include:

  • Health IT
  • Gastroenterology (especially SIBO and IBS)
  • Dentistry, orthodontics and endodontics
  • Mast cell disease (Mastocytosis and MCAS)
  • Fertility, family building and egg donation
  • Sucrase-isomaltase deficiency (CSID)
  • Psychology and psychiatry
  • MTHFR mutations
  • Renal disease and dialysis
  • Gynecology (especially fibroids, endometriosis and pelvic floor disorders)
  • Functional medicine

It is important to remember that skilled communicators are able to write about anything; the skill comes in how the person presents information rather than in being a SME. Elizabeth generally uses a SME as a resource for her work, or she becomes one herself through research.

About Elizabeth

Elizabeth C. Haynes has a Bachelor of Arts in English from Kansas State University (2003, Cum Laude GPA) and completed some graduate coursework in instructional design at The University of Wisconsin-Stout.

In her first position out of college, she completely took over all technical and internal department communications within six months of employment. She then moved on to an international corporation, where she managed business and technical communications on both a local and global scale.

Elizabeth spent three years at a healthcare IT start-up where she created a wide mix of technical, business, marketing and web communications. She created three help systems from scratch and co-managed two others. Her work there also exposed her to true marketing copy, branding and strategy – which she proved to have a knack for as well.

From 2010 to 2013, Elizabeth’s work shifted to curriculum and instructional design for both corporate HR settings and public education. She provided e-learning and blended learning solutions to the largest supply chain corporation in the aerospace and aviation industry, and then focused her efforts on helping design, develop and evaluate new curriculum for a large renal pharmacy. These efforts included managing teams of trainers and employees (10+ people) on large training initiatives, and facilitating training classes.


Elizabeth began her consulting work in 2009 while still holding a full-time job in corporate America. She took her business full-time in mid-2013 and rebranded in early 2016 for a more professional presence. She is currently most focused on finding long-term or permanent engagements, and is open to whatever comes next.

When she’s not working, Elizabeth enjoys cooking, reading, gardening, practicing yoga, watching old movies on TCM, and spending time with her husband and two rescue cats.

I Am Committed to Producing Exceptional Written Communications

(Especially the complex and "boring" stuff that is often the hardest to communicate effectively.)